At PULCHER (Latin for "beautiful"), we believe beauty should be trustworthy, effective, and joyful. Founded by a pharmacist and a research enthusiast from one of India’s leading institutes, we blend rigorous science with a fun, friendly approach to create cosmetics and personal care products you can rely on.
Our Promise
Evidence-Based Formulas: Every ingredient is handpicked (and geeked over!) for proven efficacy.
No Nonsense, Just Nourishment: We cut through the hype with transparent, research-backed solutions.
For Everyone, By Everyone: Inclusive, sustainable, and community-driven—because beauty shouldn’t come at a cost.
Why Us?
✨ Lab-Crafted, Love-Approved: Think of us as your skincare BFFs with PhDs. ✨ Ask Us Anything: From pH levels to parabens, we’ll give you the unfiltered truth. ✨ Small Steps, Big Impact: Clean formulas, greener packaging, and a fairer beauty future.
Join us on a journey where science meets self-care, and trust is always in style.
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Pulcher Aqua
Pulcher Lavender
Pulcher Musk
Pulcher Rose Oud